5 strategies to improve your Facebook ads performance

April 14, 2014
Faton Sopa

Strategies for facebook ads

The role of Facebook in Business Marketing Strategies is becoming larger each day, even that Business pages may have once been just an extension of the brand in a simpler way and also a place for connecting with consumers, Facebook Ads platform has become as productive in results as Search Engine Optimization. If you are using Facebook ads, which we suppose you, are, what can you do to tweak your strategy to get better results? This article will give you some tips to help you improve your return on your Facebook ad investment.

There are countless ways you can go deeper into Facebook ads and get a ROI that is profitable for your business. Using of below strategies requires a bit more time, effort and maybe money also, but it can help your organization to move the next level of costumer awareness, lead creating, promoting your products and services and improve your costumer relationship if they’re properly planned and executed.

Here are six strategies to get a workable ROI out of your Facebook Ads.

1. Facebook campaigns as Search campaigns

Should you plan a Facebook campaign the same way you do SEO keyword campaigns? Why not? For example, a shoe company might purchase the keywords “riding boots” to have their ads appear to individuals searching for that term, rather than wasting money on untargeted ads that are unlikely to convert to sales. The same concept should apply to Facebook ads. When creating campaigns, you can work with a third-party partner to create a custom audience of people who have made purchases that are similar to your product or service.

2. Lead generation

You can target Facebook Ads so specifically that only people who have stated (in no uncertain terms) that they’re interested in your field or sector will see them and traffic through to a lead-generating landing page. For instance, my favorite way to generate leads with Facebook Ads is to promote an e-mail-gated ebook to people who have stated they are interested in that ebook’s subject. Target the ad as specifically as possible and then connect it to an optimized landing page, which discusses how the ebook can benefit its reader and provides an e-mail-gated download button.

3. Custom Audience

Facebook’s self-serve ad tool is scaled down to make advertising as simple as possible. But there are several important and more complex features that are missing from it.

By using this method, in which you, for example, import your business’ e-mail list into your Facebook Ad tool and find the corresponding Facebook user, means you can re-target those lapsed customers who haven’t bought from you in a few months, or reward your loyal customers with a Facebook-exclusive offer. Before you import your contact list, be sure you’ve segmented it intelligently based on your ad goals. Consider importing only your most recent merchants (past 6 months) and targeting them with an ad with copy such as “How are you liking [Your Business]? Click to get our exclusive 50% off coupon available only to loyal customers!”

4. Keep your ads fresh

Continually monitoring of your ads can be very productive in results. Running the same campaigns for your products and services over and over again will quickly get old to your Facebook audience, and that could make them hide your ads from their newsfeed. Keep customers interested by updating pictures and copy for your ads.

5. Remember, customers don’t come to Facebook to buy

Some have said that the act of “liking” a Facebook Page is too easy and too light. People like your Page for any number of reasons, and often not because they have purchase intent. When people search a specific product or service in search engines, it’s generally because they intend to purchase that item. But when people log on to Facebook, they’re not there for the ads; they want to connect with their friends, communicate, share and interact. Therefore, the goal of any successful Facebook ad campaign is to grab potential customers’ attention enough that they will either go back and Google your product later or, better yet, click through to your website right from Facebook.

Of course,  there are other little utilized tools and strategies that are not listed here that only a small group of Facebook marketers may be benefitting from. If you now some of them, would you let us know in the comments below?

Via: Mashable, JonLoomer, SmartBlogs,

Original article posted by author at: MediaFollowers

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