When was the last time you’ve seen a commercial on TV for a University application round? When students want to choose their university where do they turn to?
According to a study conducted by the Business Insider young people are watching less broadcast TV than ever, and according to the Guardian viewing of broadcast TV by 16- to 24-year-olds fell 33% between 2010 and last year. Since traditional marketing is becoming less and less attractive, most students turn to the internet when they want to decide where to continue their studies after high school. On the other hand, 93% of teens aged 12‐17 go online.