In this day and age, online shopping is becoming the norm. More and more people are taking advantage of e-commerce stores that enable them to browse, purchase, and receive various products without leaving the comfort of their homes.
In 2021, retail e-commerce sales encompassed around 5.2 trillion dollars worldwide, and this number is expected to reach 8.1 trillion dollars by 2026. Based on these numbers and the growing importance of e-commerce stores, it is time for you to take the plunge and move or start your business online.
Instead of struggling with the challenges of creating your e-commerce website, you can join Shopify—a commerce platform that provides the space and tools needed to start, grow, and manage your business. The platform is cloud-based and hosted, with automatic upgrades and maintenance provided to your software and web servers. However, the same rules of SEO apply to your Shopify store as well. To increase your store’s organic traffic, you need to optimize your site for search engines and improve its visibility.
Shopify offers over 8,000 apps to help users customize their store and enhance its capabilities. Statistics show that around 87% of Shopify merchants use third-party apps. On average, each one has six apps installed for their store. Among these thousands of options, there are also SEO-oriented apps and tools. In this article, we will review the ten best Shopify SEO apps and tools to help you elevate your store and succeed in the e-commerce marketplace.
What To Consider When Choosing a Shopify SEO App
As you look through SEO app choices for Shopify, consider a few factors:
- Keep in mind what features the app offers and its capabilities.
- Read customer reviews and decipher the app’s pros and cons regarding ease of use and expected results.
- Think about the pricing in relation to those features and whether it is worth it.
- Consider your store’s goals and needs and whether the app aligns with them.
Based on these factors, we have created a list of the ten best SEO apps, SEO tools, and SEO plug-ins for Shopify. Each one can make a significant difference to your Shopify store.
Types of Shopify SEO Apps
Shopify offers a diverse range of SEO apps designed to optimize various aspects of your e-commerce store, such as keywords, site architecture, page speed, and schema markup. These apps are categorized into several categories, including keyword research tools, link-building tools, on-page optimization tools, and more.
Using apps dedicated to finding relevant keywords can significantly enhance the quality of your content and help search engines discover and rank your store higher in search results. In addition, you can directly improve your site’s speed by utilizing tools that optimize image or video load speeds.
By implementing these types of Shopify SEO apps and tools, you can expect a substantial boost in the quality and quantity of your store’s organic traffic. With improved SEO performance, you can attract more visitors to your store and ultimately drive more sales.
Best Shopify SEO Apps
We have established that online stores can lead to significant profitability and that Shopify, in particular, is a platform that can help throughout your e-commerce business journey. However, having a Shopify store is not enough; you need to optimize your store’s SEO to drive traffic and increase sales. However, there are many SEO apps available. But how do you know which ones are the best?
Below we’ll go through ten of the best Shopify SEO apps that can take your store’s SEO to the next level.
1. SEO Optimizer
To begin, SEO Optimizer, an app by Booster apps exclusively built for Shopify, was first launched on March 28th of, 2016. This all-in-one SEO tool is designed to optimize organic traffic and enhance on-page SEO, which is crucial for improving a website’s ranking in search results, including image search traffic.
The app offers several features that help boost your SEO efforts, making it a popular choice among Shopify store owners. With a 4.8/5 rating based on 4,243 reviews in the Shopify app store, SEO Optimizer has proven to be a reliable tool for optimizing your website’s SEO and driving organic traffic to your store.
Top features & capabilities
- Bulk image compression engine
- Ensures your meta tags are relevant to help with ranking and conversion
- Has an AutoPilot feature for finding and fixing SEO issues
- Monitors and automatically redirects broken links
- 24/7 live chat human support for whenever you need help or an explanation
- URL Keyword Optimization
- Google Sitemap Management
- Meta Tag Optimization
Pros
- Improves the store’s page load speed
- Helps manage several SEO issues
- It has automatic features that enable you to focus on your business more rather than the technical side of it
- Unlimited Image Sync Quota even if you use the free plan
Cons
- Not very user-friendly for those who are just getting started with SEO
Suitable for:
The SEO Optimizer is suitable for various types of Shopify stores. However, the stores that can benefit most from it are the ones that need to manage their image usage in order not to damage the store’s loading speed.
Pricing
- The free plan is free of charge
- The pro plan costs $39 per month
- The premium plan costs $69 per month
- Option for a 1-day free trial period
2. SEO Booster – SEO Marketing by Secomapp
Next, the SEO Booster app developed by Secomapp is an excellent tool for Shopify stores, ranging from the newly founded stores of beginners to professionals that have been in the game for a long time. The app’s name, in particular, directly reflects the benefits expected—a general boost on your store’s SEO and marketing strategies.
The SEO Booster – SEO Marketing by Secomapp app has a 4.9/5 rating based on 2,962 reviews in the Shopify app store.
Top features & capabilities
- Regularly checks and fixes Shopify SEO issues
- Structures data
- Uses full JSON-LD
- Automatically updates ALT texts for new product images
- Allows websites to integrate with Google Analytics and Google Search Console
- Updates relevant keywords functions based on the location
- 404 URLs are auto-detected and navigated
- Updates meta titles and meta descriptions in large quantities
Pros
- Up-to-date reports
- Improves the store’s credibility by quickly detecting and fixing issues
- Auto Rich Snippets make it easily readable for search engines
Cons
- You need one of the premium plans to access features that can make a difference to your store.
Suitable for:
The SEO Booster – SEO Marketing by Secomapp is particularly suitable for mobile versions of stores as it can help enhance and accelerate its pages.
Pricing
- The starter plan is free of charge
- The premium plan is $39 per month or $372 per year
- The enterprise plan is $79 per month or $756 per year
3. SEO King by Engage Apps
The SEO King app developed by the Engage Apps company can help your Shopify store grow by performing all essential functions, such as boosting SEO, improving page loading speeds, and optimizing images. The app has several features that enable you to enjoy better SEO results while creating a more search-friendly site for your business.
The SEO King app has a 4.6/5 rating based on 996 reviews in the Shopify app store.
Top features & capabilities
- Product meta titles and descriptions manager
- JSON-LD Microdata manager
- Sitemap manager
- Keywords manager
- Improves your product photos for search
- Allows you to export product photos for free
- Enables you to resize, edit, and compress images in large quantities
- Can auto-translate optimized content for several languages such as English, French, Indonesian, Italian, Russian, Swedish, Spanish, German, Portuguese (Portugal), Portuguese (Brazil), and Ukrainian
- Artificial intelligence tools (GPT-3)
Pros
- Optimizes sitemaps, keywords, and JSON-LD
- You can quickly scan the entire shop for issues
- The auto-updating feature ensures your store is up-to-date
- It enables you to use AI to generate articles and product content
Cons
- Needs to improve the auto alt text updates to help with SEO
Suitable for:
The SEO King by Engage Apps is an excellent option for large Shopify stores with up to 10,000 products, as it can process unlimited volumes of images and content. Furthermore, it has incredible features that can help international stores with different pages dedicated to other languages for a better user experience.
Pricing
- The free plan is free of charge
- The small shops’ plan costs $9.99 per month
- The medium shops’ plan costs $12.99 per month
- The large shops’ plan costs $14.99 per month
4. Smart SEO
The Smart SEO app was created by Sherpas Design with the aim of helping your Shopify store improve its SEO and overall ranking in SERPs. The app is relatively easy to work with. However, some of the more advanced features can raise questions. Luckily, the brand is ready to answer questions and help customers in any way possible.
The Smart SEO app has a 4.9/5 rating based on 1,128 reviews in the Shopify app store.
Top features & capabilities
- Generates relevant product meta tags instantly
- Optimizes your Shopify store images
- Optimizes your page speed
- Provides JSON-LD structured data
- Automatically detects and fixes broken links in your store.
- Allows you to add and delete pages
- Supports several languages for meta tags
Pros
- Saves time and effort through automatic tag generations
- Improves loading speed through image optimization
- Bulk Edit SEO & ALT Tags
Cons
- Needs improvement regarding the range of options available for sorting products
Suitable for:
The Smart SEO app is suitable for general stores in Shopify, which offer products or services in various sections. Through the app, such shops can improve several aspects of their search engine optimization strategies and reach a broader audience.
Pricing
- The free plan is free of charge
- The pro plan costs $9.99 per month
- The business plan costs $19.99 per month
- The premium plan costs $29.99 per month
- Option for a 7-day free trial period
5. SEO Doctor
Next, the SEO Doctor app, developed by the Magical Apps team, offers an array of SEO tools for Shopify stores. The app is designed to help merchants with their sites by scanning the store for various SEO-related issues that could decrease its ranking and organic traffic. SEO Doctor offers several automated and manual options that determine how hands-on or -off you are in working for your store’s SEO.
The SEO Doctor app has a 4.6/5 rating based on 460 reviews in the Shopify app store.
Top features & capabilities
- Supports Google Knowledge Graph, JSON LD Data, and Google Search Console
- Automated and manual options for SEO Optimization
- Includes tools to update alt tags, meta titles, and meta descriptions
- Allows you to compress and rename images
- Detects and fixes broken links
- Can audit up to 50,000 products
Pros
- It helps you save time through the autopilot features
- It enables you to monitor and manage a large number of elements simultaneously
- Provides the choice to manually or automatically manage your store’s SEO
Cons
- The features merchants can access for free are very limited and show little to no results.
Suitable for:
The SEO Doctor app is suitable for various general and hybrid Shopify stores with many product pages that need constant auditing.
Pricing
- The free manual plan is free of charge
- The basic automated plan is $14.99 per month or $149 per year
- The pro automated plan is $29 per month or $290 per year
- The enterprise plan is $79 per month or $790 per year
6. SEO Manager
The SEO Manager app developed by venntov provides over twenty different features that help with your search engine rankings and visibility. The app offers a step-by-step tour of its features that allow you to understand and use the app for your Shopify store. In addition, it also provides comprehensive help documents that can aid you in further understanding SEO.
The SEO Manager app has a 4.7/5 rating based on 1,728 reviews in the Shopify app store.
Top features & capabilities
- Enables you to customize titles and descriptions
- Detects SEO problems
- Detects ALT text issues
- Provides improvement suggestions
- Automatically adds structures markup to pages
- Real-time 404 tracking and repairs
- Can be used with Google Search Console, Kit, and Bing
Pros
- Easy to use
- Automatic performance scans
- Emails with real-time feedback on your store’s SEO
- Quick install response
Cons
- Must go through each scan individually to check the items that need help with SEO
Suitable for:
The SEO Manager app is suitable for general Shopify stores and hybrid stores that can maximally benefit from the app’s features enabling you to edit the SEO title and description for each product on your store.
Pricing
- The essential plan is $20 per month
- Option for a 7-day free trial period
7. SEO Expert Pro ‑ All in One
The SEO Expert Pro ‑ All in One was built by Expert Village Media Technologies. This company has been working on various SEO-oriented apps for years. The developers aim to help you monitor and optimize your Shopify store by maintaining your search ranking and managing any SEO issues you might face.
The SEO Expert Pro ‑ All in One app has a 4.6/5 rating based on 675 reviews in the Shopify app store.
Top features & capabilities
- Checks site performance score
- Monitors mobile speed and performance
- Automatically scans your Shopify store
- Identifies issues early on
- Edits alt-tag
- Has inbuilt rich snippet tools to structure and organize your site content
- Automatically checks meta tags, description tags, and stylesheets
Pros
- You can optimize many images at once
- Improves speed through optimizing pages and images
- Provides a better shopping experience because it eliminates broken links
- Easy to organize all content
Cons
- Does not provide direct suggestions for improvement after analyzing your site
Suitable for:
The SEO Expert Pro app will significantly benefit merchants with stores with hundreds of products. Thanks to the broken link checker feature, it will be easier to keep track of broken or misleading links and fix them.
Pricing
- The free plan is free of charge
- The basic plan is $5.99 per month
- The pro plan is $9.99 per month
- The premium plan is $19.99 per month
- Option for a 7-day free trial period
8. SEO Suite: Image Optimizer by AVADA
The SEO Suite: Image Optimizer app was developed by AVADA. This app aims to eliminate or modify all items that cause your store and its products to load slowly—high-quality images that are too heavy to load, weak social connections to your site, broken links, and more.
The SEO Suite: Image Optimizer by AVADA app has a 4.9/5 rating based on 3,680 reviews in the Shopify app store.
Top features & capabilities
- ALT tags are automatically added
- Image optimization
- Supports auto-add Google structure data
- Automatically optimizes meta titles and description tags
- Helps verify your store’s authority in different search engines
- Enables you to add social meta to display previews of your store on various social media platforms
- Redirects error pages
- Helps user navigation through HTML sitemap
- Develops problem reports
Pros
- Detailed and thorough SEO analysis
- Can be integrated with various other apps
- Resizes images without changing their quality
- Offers improvement solutions
Cons
- It requires some effort and SEO knowledge to operate to its full potential.
Suitable for:
The SEO Suite: Image Optimizer app is most suitable for large Shopify stores that include a large number of products presented through various images. In addition, it is also ideal for any Shopify store that links its products on other platforms since the app works well integrated with Facebook, Google, Judge.me, Loox, Rivo, and Alireviews.
Pricing
- The free plan is free of charge
- The pro plan is $34.95 per month or $348 per year, which allows you to save 17%
- Option for a 14-day free trial period
9. Plug in SEO
The Plug in SEO app, developed by Plug in Useful, aims to help Shopify users check all the pages in their online store for SEO problems. Furthermore, it focuses specifically on speed and the blog part of your Shopify store in order to improve your SEO and ranking.
The Plug in SEO app has a 4.7/5 rating based on 2,575 reviews in the Shopify app store.
Top features & capabilities
- Keyword targeting
- Detailed instructional videos
- Supports SEO meta titles and description templates
- Monitors organic traffic
- Automatically adds the latest JSON-LD structured data
- Enables you to edit the title and meta descriptions of every page, including filtered collections
- Redirects broken links
- Provides detailed reports of the blog and speed performance
Pros
- Works with various built-in Shopify SEO features
- Provides fix directions
- Gives instructions for products, collections, pages, and blogs
- Compatible with various apps
Cons
- Requires significant effort to match all Shopify themes
Suitable for:
The Plug In SEO is suitable for Shopify stores with thousands of pages to manage, whether filled with products, blog content, categorizations, or more. In addition, it is also an excellent choice for major international stores, as the app supports multiple languages.
Pricing
- The free plan is free of charge
- The basic SEO plan is $29.99 per month
- The plus SEO plan is $49.99 per month
- The premium SEO plan is $79.99 per month
- Option for a 14-day free trial period
10. JSON‑LD for SEO
The last app on our list of the best Shopify SEO apps is JSON-LD for SEO. Ilana Davis LLC built this app to help your Shopify store get the desired results. The app’s primary goal is to assist Shopify merchants in qualifying for Rich Snippets or Google Rich Results for desktop and mobile search results.
The JSON-LD for SEO app has a 4.9/5 rating based on 508 reviews in the Shopify app store.
Top features & capabilities
- Compatible with all languages supported by Shopify and Shopify Markets
- Automatically adds structured data for products and blogs
- Enables you to add FAQ, Recipe, and Video structured data for even more visibility
- Works on many themes, including 2.0 versions
- Has been speed tested; therefore, it will not negatively impact your store’s loading page in any way
- Unlimited app support
Pros
- 20+ review apps supported
- Helps you earn more qualified traffic on search engines to boost conversion rates
Cons
- Some specific themes might require extra coding to ensure compatibility
Suitable for:
The JSON-LD for SEO is suitable for any Shopify store. It is an invaluable product for merchants interested in generating rich snippets and knowledge graph cards about their products and brand.
Pricing
- $399 one-time charge
- No trial period
Conclusion
Shopify is an excellent platform that offers people the opportunity to advertise and sell their products or services in a much easier way. However, integrating various apps, tools, and plug-ins can further improve this platform and your store.
Thousands of excellent Shopify SEO apps provide free features and other more inclusive paid plans. We have listed ten of the best apps you must check out for 2023. Consider each app’s capabilities and features in relation to what you want for your store. Integrating any of the ten listed apps in this article will help take your Shopify store’s SEO campaign to a new level.
