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Posted by Ujëbardha Bekolli

Content Marketing for Higher Education Institutions

When was the last time you’ve seen a commercial on TV for a University application round? When students want to choose their university where do they turn to? According to a study conducted by the Business Insider young people are watching less broadcast TV than ever, and according to the Guardian viewing of broadcast TV by 16- to 24-year-olds fell 33% between 2010 and last year. Since traditional marketing is becoming less and less attractive, most students turn to the internet when they want to decide where to continue their studies after high school. On the other hand, 93% of teens aged 12‐17 go online.

Posted by Dafina Zymeri

Why SEO and Content Marketing Can’t Do Without One Another

The myth among some marketers that perfect content doesn’t need SEO is, simply, a myth. Creating original, thought-provoking and engaging content is the basis of optimization, and likewise, SEO is strategized around Content Marketing.

Posted by Ujëbardha Bekolli

Topic Clusters: What They Are (And How To Create Them)

The topic cluster model is a content organizing model created and made popular by Hubspot. The content on their website inspired this model. Seeing that they were continually creating content, their website was starting to get crowded. Google was also beginning to favor topic-based content as opposed to keywords.

Posted by Dafina Zymeri

Creating a Content Calendar that Drives Results

Creating a content calendar is one of those things you procrastinate on doing and when you finally do, you see it wasn’t as complicated as you thought it’d be. You can spend hours browsing the internet or reviewing your existing content just to find an idea on what to write, OR you can have it planned already neatly in your content calendar. What’s left is only to start writing.

Posted by Faton Sopa

Best UX Practices for News/Media Websites In 2019

After looking at several news sites, we realized that there were certain universal UX elements that helped create a frictionless reading experience. This article aims to expand on the 25 Mobile UX Principles and provide a checklist for improving your mobile site experience across 6 key site areas:

Posted by Dafina Zymeri

Being an Intern at Manaferra

So, I finished my studies, had my share of traveling, exploring, and living a life with little to no responsibilities. Being 22, it was now time for me to start adulting. And that meant finding a place decent enough to deserve eight hours of my day, where I could be useful in, challenged by, and appreciated in. (One might say I have high standards, but I think when it comes to things you invest time on – friendships, love, work – you should never settle.) Simply said, I had to find a job.

Posted by Granit Doshlaku

121 Digital Marketing Quotes Every Marketer Should Know

As digital marketers, we are always challenged with finding creative and productive ways to get results for our clients. It’s not easy, and it takes a lot of work to do it. So, we thought of making this list with 121 quotes (BTW. 101 is to cliche), to help you stay inspired on your awesome job. We are sure that you will find quotes that relate to you.

Posted by Granit Doshlaku

7 Brilliant Tools Every Blogger Should Know About

Blogging ain’t easy. But it doesn’t have to be this hard either. Over the years, blogging has evolved, and many new platforms and tools have been created. Most of the tools aren’t very useful, but a few are. Here are the 7 tools that have helped make my blogging journey a bit easier and hopefully yours too:

Posted by Granit Doshlaku

Si ta rendisni aplikacionin tuaj më lartë në Play Store dhe App Store

Me zhvillu një aplikacion është goxha vështirë. Me i bind përdoruesit me shkarku atë aplikacion është edhe më vështirë. Me mbi 2.8 milion aplikacione në Play Store (Android) dhe 2.3 milion aplikacione në App Store (iOS), të bindësh përdoruesit ta shkarkojnë aplikacionin tënd është jashtëzakonisht sfiduese. Pa marrë parasysh kualitetin dhe benefitet që aplikacioni yt ka në krahasim me konkurrencën, nëse përdoruesit nuk e shohin aplikacionin nuk kanë se si ta shkarkojnë atë. Nëse ti je zhvillues ose pronar i një biznesi që ka një aplikacion për pajisje mobile, ky artikull është për ty. Tema që do të trajtojmë është: ASO.

Posted by Granit Doshlaku

Mass 301 redirect using .htaccess or WordPress plugins

It comes a day when you start making changes in your website. These changes can be from a simple change in design to completely change the CMS that powers the site. Or maybe you are moving your site from an old domain to a new one. In these case you want to make sure that the links you have worked hard to rank in Google, don’t just disappear. You want to redirect them to the new ones. How? By using 301 redirect of course!

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