SEO content often gets a bad rep for being keyword-stuffed and written for search engines only. Well, we’re here to show you there’s much more to it than keywords. Read on to find out in detail what SEO-friendly content really is, what us SEO content writers are really after, and how to write good SEO content step by step.
So, I finished my studies, had my share of traveling, exploring, and living a life with little to no responsibilities. Being 22, it was now time for me to start adulting. And that meant finding a place decent enough to deserve eight hours of my day, where I could be useful in, challenged by, and appreciated in. (One might say I have high standards, but I think when it comes to things you invest time on – friendships, love, work – you should never settle.) Simply said, I had to find a job.
I don’t know about you all, but I strongly believe in destiny. Why, you might ask? Bear with me and you’ll understand.
To introduce myself properly, I’d have to start from the time when the question ‘Who am I?’ was a big dilemma. Not because I didn’t know myself, but on account of my ambition to transcend into what I could become. This was the question that made me start searching for myself, and along the way, I realized that who I am in entirety isn’t something to be found—but instead, created.
Every time I am asked to explain who I am, I get an existential crisis… so I’m going to make this short. I am a daughter of immigrant parents, a business student at Turku School of Economics (in Finland) and I like basketball… and bread… probably should have mentioned bread first.
When was the last time you’ve seen a commercial on TV for a University application round? When students want to choose their university where do they turn to?
According to a study conducted by the Business Insider young people are watching less broadcast TV than ever, and according to the Guardian viewing of broadcast TV by 16- to 24-year-olds fell 33% between 2010 and last year. Since traditional marketing is becoming less and less attractive, most students turn to the internet when they want to decide where to continue their studies after high school. On the other hand, 93% of teens aged 12‐17 go online.
The myth among some marketers that perfect content doesn’t need SEO is, simply, a myth. Creating original, thought-provoking and engaging content is the basis of optimization, and likewise, SEO is strategized around Content Marketing.
The topic cluster model is a content organizing model created and made popular by Hubspot. The content on their website inspired this model. Seeing that they were continually creating content, their website was starting to get crowded. Google was also beginning to favor topic-based content as opposed to keywords.
Creating a content calendar is one of those things you procrastinate on doing and when you finally do, you see it wasn’t as complicated as you thought it’d be.
You can spend hours browsing the internet or reviewing your existing content just to find an idea on what to write, OR you can have it planned already neatly in your content calendar. What’s left is only to start writing.
As digital marketers, we are always challenged with finding creative and productive ways to get results for our clients. It’s not easy, and it takes a lot of work to do it. So, we thought of making this list with 121 quotes (BTW. 101 is to cliche), to help you stay inspired on your awesome job. We are sure that you will find quotes that relate to you.