Studying in Switzerland is a comprehensive resource for studying in Switzerland, aiming to give prospective and current international students a full insight into studying, living, and the costs of being a student in that country.
Studying in Switzerland was a brand new site with little to no content at all.
The content that was written was very thin, broad, and wasn’t optimized to target any specific keyword.
The domain authority of the site was zero. Studying in Switzerland was launched three months before we got engaged on the project and It had only 7 external backlinks.
What did we do?
Content Marketing: We started with industry research and created a content strategy that outlined the goals and objectives of all content initiatives. This was followed by keyword research to identify topics our site should cover. Those topics were added on a content calendar and were assigned to writers to research, write, and publish the content.
Link Building: Created content assets like scholarship opportunities that were updated regularly. Identified universities and schools that link to this type of information and reached out to them. Identified content that was published and was a valuable resource, found relevant websites that talked about the same topic, and promoted the content to them.
increase in Organic Traffic (YoY)
increase in Organic Users
new referring domains earned in the last 12 months (100 of them .edu)