How to Setup Google Analytics 4 for Universities‚Äč

A step-by-step guide for getting started with Google Analytics 4 for Colleges & Universities

Save YoY Data of Your University's Marketing Performance

The current version of Google Analytics (a.k.a Universal Analytics) will stop collecting new data starting from July 2023 in favor of the latest version. However, In October 2020, Google announced a new version of Google Analytics called Google Analytics 4. Unless you consider moving to another analytics platform, you would need to migrate to Google Analytics 4 ASAP to avoid losing data.

We have put together this guide for higher education marketers looking to migrate accurately from Google Analytics 3 to Google Analytics 4.

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We hope this e-book helps you prepare to take the next step in getting the best of of your website performance. With the right setup of GA4, you will be able to take better decisions for your University or College.

Another way to accelerate your online enrollment growth is to explore our award-winning SEO & Content Marketing case studies and see how other education institutions like yours has used Analytics to generate 10x growth.

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