"As someone who has worked with a lot of agencies, Manaferra is truly outstanding in the way they communicate and deliver results."
Director of Marketing and Admissions
We take care of all of them, and then go beyond to make sure
your education institution is growing like never before.
We start by performing an in-depth analysis of your search performance, your competition, tracking & analytics data, and then craft an actionable
SEO strategy that defines the roadmap that puts you on top of Search. This usually takes between 30-45 days, depending on the size of your website.
This is where we implement all of our recommendations [yes, a hands-off approach], fix any technical issue, set up analytics, conversion tracking, improve non-performing content and find new content opportunities, so you can start getting traffic increase in a matter of weeks.
Our goal is to bring relevant traffic from potential students who are interested in your programs of study and then funnel that traffic down to conversion. We do this by performing in-depth analyses of your student's journey and develop content that matches their intent, during each phase of their decision-making process.
We make sure you get brand coverage on authoritative and relevant websites your future students read while acquiring links that drive qualified traffic to your website. Our Link Building process is built to help you catch up & even surpass your competition.
We use multiple data sources to understand how our search strategy is performing based on specific pre-defined KPIs, and then make necessary adjustments to adapt to the ever-changing market.
This is an iterative process that enables us to constantly improve your search performance and continue to move the middle up to the right.