INTRODUCING
The IDO™ Framework
A higher ed marketing framework, designed for teams who want to influence how their prospective students discover and choose college.
What is IDO™?
The IDO™ Framework, short for Information Discovery Optimization, is a higher ed marketing framework designed for how students discover and choose colleges today.
It gives colleges and universities a strategic way to approach online information discovery, along with a clear structure and methodology that aligns marketing, communication, and admissions teams around a shared understanding of prospects and their decision-making journey.
Reviewed by Higher Ed Leaders
“I believe it could be really effective when applied”
Allison (Maloney) Turcio, Ed.D.
– Dean of Enrollment and Marketing at Siena College
“I think this is a great framework”
Brian Piper
– Higher Education Marketing Leader
“It is exceptional, and we need this.”
– Chief Marketing Officer at Massachusetts College of Liberal Arts
1. The Problem
Learn what changed in how students discover colleges today and what higher ed institutions are missing.
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2. The Framework
Understand the principles, concepts, and pillars that drive IDO™ and how the framework turns a complex college discovery into a streamlined model leaders can align around.
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3. How To Implement It?
Learn how IDO™ uses RIDE™ methodology to deliver on its promises so you can start implementing it today.
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4. Contributors
See the people who reviewed the framework and helped strengthen it through their feedback.
