How To Build the Discovery Journey Matrix
The Discovery Journey Matrix is a diagnostic tool that helps marketers map insights from their research directly to the decision journey.
How To Score the Visibility Gap in IDO™
Learn how to score the visibility of your institution across all discovery platforms and channels.
The Guide To Creating an Information Discovery Strategy
The Information Discovery Strategy is a document that sets the direction for how a university wants to be found, trusted, and chosen across today’s information discovery ecosystem.
How To Create a Discovery Scorecard in IDO™
The Discovery Scorecard brings together the Discovery Signals that matter most for a given segment and program at an institution and shows how they behave over time.
The 6-Step Delivery Process in RIDE™
A defined workflow that serves as a bridge between the Information Discovery Strategy and the day-to-day work that delivers it.