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Rethinking Student Journey Mapping in the Age of AI

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If your cost per inquiry keeps going up and lead quality keeps getting worse, your student discovery journey map is probably out of date.

That leads the team to solve the wrong problems, which usually manifest as a rising cost per inquiry and a broken enrollment pipeline.

With the rise of AI and zero-click search, the way prospective students discover and choose college is now more complex than ever. Having the Student Discovery Journey well-mapped helps you understand their decision-making process more easily and influence their decision to enroll at your institution.

Join us to discuss a modern, strategic approach to building your student journey map, moving away from static models toward a modular approach that reflects how students discover, trust, and choose college today.

We will answer questions like:

How has the student decision journey changed, and why is the old funnel obsolete?
Where does influence actually happen in a fragmented discovery ecosystem?
How can institutions better understand student journeys to influence decisions at critical stages?
How can institutions use a 5-step framework to build a student journey map that drives enrollment outcomes?

You’ll walk away with:

A better understanding of today’s student journeys
A template for building modular Discovery Journey Maps
A step-by-step framework on how to build modular discovery journey maps that fit how students make college decisions today.

Who You’ll Hear From

Faton Sopa

Co-Founder / CEO, Manaferra

For over more than 16 years, he has partnered with colleges and universities to apply market data toward understanding and improving the search presence, marketing, content, analytics, and enrollment across all segments. Under his leadership, Manaferra has gained a reputation for implementing their unique IDO™ Framework that consistently generate reach prospective students when they discover, trust and chose college online.

Gjergj Dollani

ex-CGO at Bay Atlantic University & the host of The Enrollment Clinic.

I help colleges and universities grow by aligning enrollment strategy, modern marketing, and student behavior into clear, measurable outcomes. With over 20 years of experience in higher education, brand strategy, and marketing, Gjergj has led work that expands enrollment pipelines, strengthens recruitment, and enhances how institutions connect with today’s students.

He is drawn to complex enrollment challenges—such as international, military-affiliated, undergraduate, and graduate—enjoying the process of building strategies that effectively move students from awareness to action.

The State of AI Search in Higher Education.

Join our free webinar with our CEO to understand how AI search works in higher education, what influences the answers students receive, how to evaluate your own visibility, and where to focus your efforts.