A ready-to-use, fully customizable SEO Request for Proposal (RFP) template designed specifically for colleges and universities looking to hire an SEO agency.
Streamline your partner selection process, compare proposals effectively, and ensure your institution finds the right strategic partner.
With this structured document, you can clearly define your goals, expectations, and evaluation criteria and evaluate through a set scoring system, saving time and ensuring you attract and choose the right partner for growth.
Get a clear framework for outlining project objectives, technical requirements, questions, and deliverables so agencies know exactly what you need.
Compare multiple SEO proposals side by side with built-in scoring sections for strategy, experience, higher ed expertise, and pricing.
All sections are tailored for academic institutions with enrollment goals, program visibility, content performance, and compliance considerations in mind
Set clear expectations for communication, reporting, and measurable outcomes that align with your institution’s strategic marketing objectives.


A customizable SEO RFP + Evaluation Sheet Template for Higher Ed built to help colleges and universities attract qualified SEO partners that understand higher ed marketing and search visibility.
A fully editable SEO RFP template that helps you outline your institution’s SEO goals, requirements, and project scope in a format built for higher education.
A practical evaluation sheet that lets your team compare multiple SEO agencies side by side with editable fields for scoring.
Pre-filled sections on the SEO scope of work and beyond so you don’t miss any key details.
Predefined categories, with built-in scoring and weighted calculations for objective decisions.
Get your free, customizable SEO RFP + Evaluation Sheet Template for Higher Education and make your next agency selection process faster, clearer, and more strategic. Perfect for marketing and communications teams looking to improve visibility and attract the right students.
Join our free webinar with our CEO to understand how AI search works in higher education, what influences the answers students receive, how to evaluate your own visibility, and where to focus your efforts.