RESEARCH STUDY

State of College Search 2025

The Adult Learner Report

An insightful report uncovering how adult learners search, discover, and choose their college in 2025.

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Why Download?

The way adult learners search for colleges is changing dramatically with emerging platforms, AI-driven search engines, and shifting student search behaviors. This report provides higher education marketers with essential insights to stay competitive and effectively reach prospective students.

Stay Ahead of Rapid Changes

Learn exactly how adult learners' search behaviors are changing.

Identify Hidden Opportunities

Discover under-utilized platforms and channels that have emerged as influential in the adult learners' college search process.

Invest Wisely

Understand where your enrollment marketing budget can make the biggest impact, and stop wasting resources on ineffective channels.

Speak Directly to Students

Gain a deeper understanding of the language, platforms, content and questions that matter most to adult learners.

What’s Inside:

A detailed analysis of how adult learners navigate the college search journey, providing practical recommendations to higher education marketers.

College Search Behavior Insights

Understand how prospective adult learners move from one stage to another

The Influence of Platforms

Explore detailed breakdowns of how different search platforms influence adult learners's decision-making process.

Actionable Recommendations

Receive strategic recommendations to improve your enrollment marketing efforts immediately.

Stage Specific Insights

Gain direct insight from students into what truly drives their college choice during during each stage of their college search journey

Download the Adult Learner Report

Fill out the form to get immediate access to the Adult Learner Report and start adapting your marketing strategy to attract and convert more prospective students today.