State of College Search 2025
The Generations Report
An insightful report uncovering how different generations search, discover, and choose their college in 2025.
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Why Download?
College search behavior isn’t one-size-fits-all. Different generations take drastically different approaches. This report helps higher ed marketers build enrollment marketing strategies based on real data and generational insights.
Stay Ahead of Rapid Changes
Learn exactly how the search behaviors are changing between different generations
Identify Hidden Opportunities
Discover under-utilized platforms and channels that have emerged as influential among each generation's college search process.
Marketing Implications for Each Segment
Detailed guidance on how to target and engage each generation more effectively.
Strategic Recommendations for Enrollment Teams
Use this report to realign messaging, SEO strategy, advertising and outreach based on generational behaviors.
What’s Inside:
A detailed analysis of how different generations navigate the college search journey, providing practical recommendations to higher education marketers.
College Search Behavior Insights
Understand how different generations learners move from one stage to another
Top Platforms by Generation
See which channels are most trusted and used by each grou, —from Google and ChatGPT to Reddit and YouTube.
Actionable Recommendations
Receive strategic recommendations to improve your enrollment marketing efforts immediately.
Stage Specific Insights
Gain direct insight from students into what truly drives their college choice during during each stage of their college search journey
Download the Generations Report
Fill out the form to access the State of College Search 2025: The Generations Report, and optimize your enrollment strategy for every audience.
Expore Other Reports
This report is part of a larger research study among four different segments. Download the one that fits your goals
The Undergraduate Report
Explore how undergraduates discover, shortlist, and apply to colleges, and what influences them most.
The Graduate Report
Learn how prospective graduate students weigh options, and use search channels tools to choose college.
The Adult Learner Report
Understand what drives adult learners to return to school, and how they evaluate institutions differently.