State of College Search 2025
The Undergraduate Report
An insightful report uncovering how undergraduate students search, discover, and choose their college in 2025.
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Why Download?
The way undergraduate students search for colleges is changing dramatically with emerging platforms, AI-driven search engines, and shifting student search behaviors. This report provides higher education marketers with essential insights to stay competitive and effectively reach prospective students.
Stay Ahead of Rapid Changes
Learn exactly how undergraduate student search behaviors are changing.
Identify Hidden Opportunities
Discover under-utilized platforms and channels that have emerged as influential in the undergraduate college search process.
Invest Wisely
Understand where your enrollment marketing budget can make the biggest impact, and stop wasting resources on ineffective channels.
Speak Directly to Students
Gain a deeper understanding of the language, platforms, content and questions that matter most to undergraduate prospects.
What’s Inside:
A detailed analysis of how undergraduate students navigate the college search journey, providing practical recommendations to higher education marketers.
College Search Behavior Insights
Understand how prospective undergraduate students move from one stage to another
The Influence of Platforms
Explore detailed breakdowns of how different search platforms influence undergraduate student decision-making.
Actionable Recommendations
Receive strategic recommendations to improve your enrollment marketing efforts immediately.
Stage Specific Insights
Gain direct insight from students into what truly drives their college choice during during each stage of their college search journey
Download the Undergraduate Report
Fill out the form to get immediate access to the Undergraduate Report and start adapting your marketing strategy to attract and convert more prospective students today.
Expore Other Reports
This report is part of a larger research study among four different segments. Download the one that fits your goals
The Graduate Report
Learn how prospective graduate students weigh options, and use search channels tools to choose college.
The Adult Learner Report
Understand what drives adult learners to return to school, and how they evaluate institutions differently.
The Generations Report
Compare college search behaviors across Gen Z, Millennials, Gen X and First-Generations students.