The State of AI Search in Higher Education.
AI search is becoming part of how students research colleges, programs, costs, careers, and where to apply.
But how does ChatGPT actually decide which schools to recommend? Where does it get its information? What makes one institution more visible than another? And what should higher ed marketers be doing about it?
We analyzed 200,000 student questions across 100+ programs in all 50 states to understand how AI search is working for higher education today.
In this webinar, we’ll share what we found and get you up to speed on what every higher ed marketer should know about AI search.
We’ll cover:
- How ChatGPT decides which colleges and programs to recommend
- Where AI gets the information it uses to answer student questions
- What influences whether your institution shows up
- How SEO, your website, third-party sites, and your brand affect AI visibility
- What our analysis of 200,000 student questions tells us about where AI search is heading
- How to understand where your institution stands today
- What your team should focus on as AI becomes a bigger part of student discovery
By the end of the webinar, you’ll understand how AI search works in higher education, what influences the answers students receive, how to evaluate your own visibility, and where to focus your efforts.
* BONUS *
Everyone who attends live will receive their institution’s data from the latest Manaferra AI Index, including:
- Your AI Index Score
- How often your institution appears across 100+ program categories
- Which competitors ChatGPT recommends
- Which sources ChatGPT uses when talking about your institution
- Where you have the biggest opportunities to improve
Who This Is For:
If you work in enrollment marketing, digital marketing, content, SEO, brand, or are simply trying to understand what AI search means for your institution, this webinar will give you the foundation you need to understand where things stand today and what to do next.
