How to Answer Leadership’s Questions on AI Search

Presidents, provosts, and boards are already asking:

“What’s our AI strategy?”
“How will our institution appear in AI search?”

If you don’t have clear answers, you’re not alone. Most higher ed marketing leaders are still figuring out how to navigate the shift from SEO to GEO (Generative Engine Optimization).

This executive briefing will cut through the noise and equip you with the clarity your leadership expects.

What you’ll learn

In just 45 minutes, you’ll walk away ready to answer the toughest AI search questions from your leadership team.

We’ll cover:

1. The difference between SEO and GEO (and why it matters for higher ed)
2. Where to start: the first steps to prepare your institution for AI-driven search
3. What works right now (and what’s just hype)
4. How to track visibility, conversions, and KPIs in AI search
5. How to communicate a confident, actionable AI strategy to leadership

Who should attend

This briefing is designed for:

• CMOs & VPs of Marketing
• Enrollment & Recruitment Leaders
• Higher ed marketing professionals expected to brief presidents, provosts, and boards

Why attend

This is not another theory-heavy SEO webinar.
It’s an executive-ready briefing designed to help you:

• Cut through misinformation
• Prepare smart, actionable answers
• Build confidence with leadership

By the end, you’ll have a clear framework for your institution’s AI search strategy, ready to present to your president, provost, or board.