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How to Get ChatGPT to Recommend Your School
Students are asking ChatGPT which schools to consider. This webinar shows how to make sure your institution shows up in those answers.
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In 2026, ChatGPT and other AI tools are quietly influencing which colleges make it onto a student’s short list.
The shift is bigger than SEO. It’s about how students search for, evaluate, and make enrollment decisions.
Most institutions aren’t prepared. Some don’t even realize they’re already being included, or excluded, in these conversations.
That’s why Manaferra and Ohio University’s Beth Backes are teaming up for a practical, data-backed session on how schools can win visibility in AI search.
What You’ll Learn
- A step-by-step playbook for ranking #1 in ChatGPT (with real examples).
- Why ChatGPT traffic converts 4x better than Google, and how to prove it to leadership.
- The three tactics that actually move the needle: optimized landing pages, earned brand mentions, and Reddit strategy.
- How admissions content becomes your highest-ROI asset in an AI-first world.
- A practical Reddit framework to influence AI results (and what not to do).
- Why AI-generated content doesn’t work, and what to create instead.
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Who You’ll Hear From
Beth Backes
Director of Market Research and SEO Strategy, Ohio University
15+ years in higher ed marketing, leading SEO, digital marketing, and market research initiatives that drive enrollment impact.
Granit Doshlaku
Co-Founder / CSO, Manaferra
Recognized higher ed SEO strategist helping schools like Harvard, UND, and Santa Clara University adapt to AI-driven search.
