NEW WEBINAR

How Undergraduate Students Search for Colleges in 2025

A data-driven webinar unpacking key findings and insights from our State of College Search 2025 research study.

Gain access to our webinar exploring the undergraduate segment of Manaferra’s 2025 State of College Search study. We surveyed over 1,500 recently-enrolled students, including undergrads, graduate students, and adult learners, to understand how prospective students really search for,discover, evaluate, and choose a college today.

In this session, we zero in on undergraduate behavior, examining how today’s undergraduates search for colleges, what platforms they use, what content they trust, and what ultimately influences their decision to apply.

We will answer questions like:

Where do undergrads actually begin their college search?
What other search platforms are undergrads visiting and why?
What kind of content increases interest, and what gets ignored?
What do graduates do before they apply?
Which strategies reduce friction in the final “Decide & Apply” stage?
What is one type of content that is outperforming all other types of content marketing?

Two higher ed marketing experts walk you through the research and share actionable recommendations to align your enrollment marketing strategy with how students search today.State of College Search 2025

Who You’ll Hear From

Faton Sopa

Co-Founder / CEO, Manaferra

For over more than 16 years, he has partnered with colleges and universities to apply market data toward understanding and improving the search presence, marketing, content, analytics, and enrollment across all segments. Under his leadership, Manaferra has gained a reputation for implementing their unique Omnichannel SEO framework that consistently generate qualified applications for colleges and universities of all sizes.

Granit Doshlaku

Co-Founder / CSO, Manaferra

Granit partners with universities to grow enrollment through omnichannel SEO, spanning AI search, Google, social, and Reddit. He’s recognized for evidence-based strategy, original research, and clear playbooks that teams can execute. His work guides institutions including Harvard and UND on earning trust, demand, and enrollments.

The State of AI Search in Higher Education.

Join our free webinar with our CEO to understand how AI search works in higher education, what influences the answers students receive, how to evaluate your own visibility, and where to focus your efforts.