If you’re looking to implement best SEO practices on your SaaS website to achieve a higher ranking in search engines like Google, Bing, etc., you have to focus a lot of your time and effort on extensive research.
The first step in this process is defining your target customer base, pinpointing the keywords they use in search engines, and the intention of their searches—i.e., do keyword research.
If done correctly, SaaS keyword research can help you set a good foundation for your website and establish yourself as an authority in the field. This is because when you turn to the results of your keyword research, you will know more about your target audience, and thus you can create content that caters to their specific needs—this, in turn, will bring more organic traffic to your SaaS website.
A SaaS keyword research process entails the following:
Every good project starts with a brainstorming session. For SaaS keyword research, begin by brainstorming a seed list of keywords and phrases prevalent in your business field. Try to have a thorough list of keywords to cover all your bases. Your seed list can help you find out who your competitors are and what keywords they are using so you can draw a comparison.
Next, it is time to use a keyword tool to determine your target audience and identify relevant keywords. Analyze the results for every keyword to understand the searcher’s intent, as this will help you pinpoint the keywords you need to use for the product or service you are providing. Lastly, you can use the relevant keywords when creating content for your SaaS website.
It is important to keep monitoring and revising your keyword research to stay up-to-date with the latest trends in the industry so that you can provide your customers with precisely what they need.
One of the crucial parts of keyword research is determining the searcher’s intent in order to offer your target audience what they are looking for.
To discover the search intent for specific keywords, search for it on Google and go through the first 2-3 results to find out what Google “thinks” searchers are looking for. You can even use this search to add more keywords to your list or add a column for each keyword noting the type of content that ranks for them (e.g., blog posts, product detail pages, etc.).
Keywords usually fall into these categories of searcher intent:
Pinpointing the search intent of some keywords can be difficult, so it is a good idea to target longer-tail keywords for transactional search intent and more generic terms for awareness search intent. However, blog articles, typically used for awareness or research purposes, can work very well for the transactional phase as you can show users how the product you sell works.
As we have mentioned before, there are two types of keywords:
An excellent strategy to implement on your website is to focus on long-tail keywords and try to rank higher for these keywords. This is especially important if you are just starting, as long-tail keywords drive conversions. Focusing on long-tail keywords will enable you to create a library of content under a more generic term.
In the long term, moving from long-tail keywords to general keywords works like this: Long-tail keywords will help you write more specific or detailed articles that will help “put you on the map” and get users to check out your other articles. Eventually, Google will notice the volume of content on your website and how it pertains to a more general topic and then, ultimately, its relevance to the main topic.
For example, suppose you want to create content about “Invoicing Software,” i.e., a highly competitive topic. In that case, it’s better to start with something more specific, like “invoicing software for stripe” or “contractor invoicing software,” and work your way up to the main topic.
At this point, you will have a list of keywords with an understanding of their search intent and how they relate to your company or product. Now it’s time to start analyzing your keyword data to determine future decisions. Below are some data points to consider and the tools you can use to collect this data.
There are a few good options online regarding your SaaS SEO keyword research tools, each with its advantages and disadvantages. Here are some of the most popular:
SaaS Keyword Research is essential to your SaaS SEO strategy to improve search engine rankings.
To run a SaaS Keyword Research, you need to:
It is critical to continuously monitor and revise your keyword research to stay up-to-date on industry trends and the needs of your target audience. Various tools are available for conducting keyword research, each with its specific features. Check out what each of these tools offers and decide which is the best fit for your needs.
New to SEO or looking to improve your visibility in search results? Manaferra offers a free SEO gap analysis to estimate your website’s potential. Contact us now to schedule a free consultation!
Co-Founder & SEO Director
Granit is the Head of Search at Manaferra and the team’s guide to understanding SEO’s complexity and simplicity.
Granit is the Head of Search at Manaferra and the team’s guide to understanding SEO’s complexity and simplicity.
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