80+ Key Shopify Statistics
and Figures (2023)
Shopify is one of the top e-commerce platforms that allows millions of businesses of all sizes to create and manage their online stores. In this Shopify statistics overview, we will explore some significant statistics and data related to Shopify, including its usage, revenue, and market share. These statistics provide a deeper understanding of the growth and popularity of Shopify as well as the global e-commerce industry as a whole.
05
Shopify Usage and Traffic Statistics
06
Shopify Conversion Rate
07
Global
E-Commerce Statistics
01
General Shopify Statistics
Over 6 million websites have used Shopify. There are ∫ 4,418,121 live websites and an additional 1,894,271 sites that used Shopify historically.
Shopify is used in more than 175 countries globally. It is most popular in the U.S., followed by the U.K., Australia, and Canada.
The Shopify app store contains more than 8,000 applications in a variety of categories to help businesses customize their stores.
The Shopify Theme Store offers over 100 free and premium themes.
Shopify has over 10,000 employees working on the platform.
Shopify provides its merchants access to a network of over 780 Shopify experts.
The Shopify platform supports 20 languages.
Around 70% of orders and 80% of website traffic to Shopify come via mobile devices.
Shopify has 10% of total U.S. e-commerce shares.
As of January 2023, the market cap of Shopify is estimated to be $51.49 billion.
Over 6 million websites have used Shopify. There are currently 4,418,121 live websites and an additional 1,894,271 sites that used Shopify historically.
Shopify is used in more than 175 countries globally. It is most popular in the U.S., followed by the U.K., Australia, and Canada.
The Shopify app store contains more than 8,000 applications in a variety of categories to help businesses customize their stores.
Shopify’s total revenue was $3.9 billion in the first three quarters of 2022—a 20% increase compared to the same period in 2021.
Shopify has facilitated more than $590 billion in sales over the 17 years since its release.
Shopify's merchant solution revenue for the third quarter of 2022 was $989.9 million—a 26% increase from last year.
The Shopify Theme Store offers over 100 free and premium themes.
Shopify has over 10,000 employees working on the platform.
Shopify provides its merchants access to a network of over 780 Shopify experts.
The Shopify platform supports 20 languages.
Around 70% of orders and 80% of website traffic to Shopify come via mobile devices.
Shopify has 10% of total U.S. e-commerce shares.
As of January 2023, the market cap of Shopify is estimated to be $51.49 billion.
Shopify’s total revenue was $3.9 billion in the first three quarters of 2022—a 20% increase compared to the same period in 2021.
Shopify has facilitated more than $590 billion in sales over the 17 years since its release.
Shopify's merchant solution revenue for the third quarter of 2022 was $989.9 million—a 26% increase from last year.
02
Shopify Plus Statistics
As of January 2023, around 21,164 sites use Shopify Plus. There are 13,736 live Shopify Plus stores and 7,428 websites that used Shopify Plus previously.
Shopify Plus has more than 195 partners and more than 50 certified apps.
The United States has the most Shopify Plus stores: 8,481.
Shopify’s second-largest market, the U.K., has 940 Shopify Plus stores, followed by Australia, with 727 stores.
Shopify Plus is the 7th most popular in the top 1 Million sites in the Enterprise category.
Shopify Plus subscriptions start at $2,000 per month.
Shopify Plus generated 33% of the company's Monthly Recurring Revenue (MRR), or $35.1 million, an increase from the 28% of MRR it accounted for in September 2021.
As of January 2023, around 21,164 sites use Shopify Plus. There are 13,736 live Shopify Plus stores and 7,428 websites that used Shopify Plus previously.
Shopify Plus has more than 195 partners and more than 50 certified apps.
The United States has the most Shopify Plus stores: 8,481.
Shopify’s second-largest market, the U.K., has 940 Shopify Plus stores, followed by Australia, with 727 stores.
Shopify Plus is the 7th most popular in the top 1 Million sites in the Enterprise category.
Shopify Plus subscriptions start at $2,000 per month.
Shopify Plus generated 33% of the company's Monthly Recurring Revenue (MRR), or $35.1 million, an increase from the 28% of MRR it accounted for in September 2021.
03
Shopify Financial Statistics
In the spring of 2022, the median Shopify customer’s revenue per shopper was $92.
The top 10% of Shopify stores generate a median revenue of $326 per customer.
In September 2022, Shopify had $4.9 billion in cash, cash equivalents, and marketable securities, compared to $7.8 billion in December 2021.
Shopify made $1.4 billion in revenue in the third quarter of 2022, 22% more than the previous year. The total revenue CAGR on a three-year basis was 52%.
In September 2022, Shopify's Monthly Recurring Revenue (MRR) was $107 million, 8% more than the previous year.
Shopify Plus, a part of Shopify, was responsible for 33% of Shopify's MRR by September 2022, which is an increase from the 28% it contributed the previous year.
Shopify made $1.4 billion in revenue in the third quarter of 2022, 22% more than the previous year. The total revenue CAGR on a three-year basis was 52%.
In September 2022, Shopify's Monthly Recurring Revenue (MRR) was $107 million, 8% more than the previous year.
Shopify Plus, a part of Shopify, was responsible for 33% of Shopify's MRR by September 2022, which is an increase from the 28% it contributed the previous year.
Subscription Solutions revenue increased by 12% to $376.3 million compared to the previous year (2021), mostly because of the growth in MRR.
Gross Merchandise Volume (GMV) went up 11% to $46.2 billion, which is an extra $4.4 billion compared to the third quarter of 2021.
Gross Payments Volume (GPV) increased to $25.0 billion, making up 54% of GMV processed in the quarter, versus $20.5 billion, or 49%, for the third quarter of 2021.
Merchant Solutions revenue increased 26% to $989.9 million compared to the previous year, mostly as a result of the growth of GMV.
The company’s gross profit in dollars increased by 9% to $662.3 million compared to the previous year. This was mostly due to a higher mix of lower-margin Merchant Solutions revenue, lower margins from Shopify Payments and Deliverr revenue, as well as more funds being invested in cloud infrastructure. Over the past three years, the gross profit CAGR was 45%.
Compared to the previous year, adjusted gross profit dollars were up by 11% to $681.8 million. The compound annual growth rate (CAGR) of adjusted gross profit over a three-year period was 46%.
The company’s operating loss was $345.4 million (25% of revenue) vs. a $4.1 million loss (0.4% of revenue) for the previous year.
Adjusted operating loss was $45.1 million (3% of revenue); meanwhile, in the third quarter of 2021 it was $140.2 million (12% of revenue).
Net loss was $158.4 million compared with net income of $1.1 billion for the third quarter of 2021.
Adjusted net loss was $30 million compared with adjusted net income of $102.8 million for the third quarter of 2021.
The company’s operating loss was $345.4 million (25% of revenue) vs. a $4.1 million loss (0.4% of revenue) for the previous year.
Adjusted operating loss was $45.1 million (3% of revenue); meanwhile, in the third quarter of 2021 it was $140.2 million (12% of revenue).
Net loss was $158.4 million compared with net income of $1.1 billion for the third quarter of 2021.
Adjusted net loss was $30 million compared with adjusted net income of $102.8 million for the third quarter of 2021.
04
Shopify Market Share
Shopify is most popular in the United States (2.8M), the U.K. (185K), Australia (131K), and Canada (105K).
Shopify is the fastest-growing online store builder.
The global e-commerce market worth is projected at around $6.3 trillion this year, and by 2026 it is estimated to increase to $8.1 trillion.
Shopify is the second largest provider of e-commerce platforms among the top one million websites, with a 19% market share.
Shopify as a retailer, ranks 3rd in US retail e-commerce sales (4.4%), with Amazon holding the 1st position (9.1%), eBay 2nd (6.5%), Apple 4th (3.9%), Walmart 5th, etc.
In September 2021, Shopify held the largest share of the e-commerce software market in the United States, used by approximately 29% of websites utilizing e-commerce technology. Other significant players in the market include Wix Stores, WooCommerce Checkout, and Squarespace Add to Cart, each with a market share of 11% and above.
Shopify stock grew almost 300% within four months in 2020 but dropped again after two years.
Shopify is currently worth $51.49 billion; this makes Shopify the 308th most valuable company globally by market cap.
05
Shopify Usage and Traffic Statistics
Shopify has more than 4.4 million daily active users in January 2023.
Shopify registered about 70 million total visits by the end of the last year.
Some of the biggest brands using Shopify are Tesla, Sephora, Nestle, Gymshark, Redbull, Budweiser, Pepsi, Netflix, Kylie Cosmetics, Colour Pop, Penguin Books UK, and more.
Shopify is the most searched e-commerce solution according to Google Trends.
Shopify gets the most traffic from the United States (34.61%), the United Kingdom (5,34%), and Canada (4.46%).
59.14% of the Shopify audience are male and 40.86% female.
The largest age group of the visitors is 25 - 34-year-olds.
More than 62 million customers around the globe have purchased from the same Shopify store twice—buying 3.8 times on average from the same store.
The top categories in which Shopify's visitors are most interested are Computers, Electronics, and Technology, followed by Fashion and Apparel and Programming and Developer Software.
Customers in the U.S. buy almost twice as much (6 products) as other countries; those in Germany make the fastest shopping decisions (less than 18 minutes); consumers in Japan are the biggest spenders — $142 on average, compared to the U.S. at around $81.
As reported in the third quarter of 2019, 81% of traffic and 71% of orders on Shopify stores come through mobile devices.
More than 62 million customers around the globe have purchased from the same Shopify store twice—buying 3.8 times on average from the same store.
The top categories in which Shopify's visitors are most interested are Computers, Electronics, and Technology, followed by Fashion and Apparel and Programming and Developer Software.
Customers in the U.S. buy almost twice as much (6 products) as other countries; those in Germany make the fastest shopping decisions (less than 18 minutes); consumers in Japan are the biggest spenders — $142 on average, compared to the U.S. at around $81.
As reported in the third quarter of 2019, 81% of traffic and 71% of orders on Shopify stores come through mobile devices.
Buyers in Brazil choose mobile over desktop, while those in Denmark, Ireland, Malaysia, Morocco, the Netherlands, New Zealand, Singapore, and Vietnam buy tablets more than mobile. However, customers in the U.S., Australia, Canada, China, and the U.K. purchase equally across tablets, desktops, and mobile devices.
Online storefronts represent more than 80% of sales, followed by point of sale (POS).
The top traffic source to Shopify is direct traffic, driving 45.86% of desktop visits last month, followed by search (28.84%), referrals (20.48%), social (2.29%), mail (1.62%), and display (0.91%).
The top keywords bringing organic traffic to Shopify are:
- "shopify" (1.7M),
- "shopify login" (219.1K)
- "dropshipping" (70.1K),
- "shopify app store"(66.3K),
- "shopify themes" (35.8K),
- 18.4K others.
Shopify receives the majority of its social media traffic from Youtube (42.52%), followed by
- Reddit (15.04%),
- Facebook on Desktop (14.44%),
- Pinterest (6.41%),
- Twitter (5.21%), and
- Others (16.38%).
The top referral sites sending desktop traffic to Shopify include:
- Fashion and Apparel (14.65%),
- Video Games Consoles and Accessories (6.67%),
- Business Services (6.12%),
- Consumer Electronics (4.95%),
- Graphics Multimedia and Web Design (4.05%), and
- Other (63.56%).
Shopify's average bounce rate from desktop Google search was 41.1% in September 2022.
Shopify sends desktop traffic to 188 various websites from different categories, including:
- Business Services (24.47%),
- Digital Marketing (7.86%),
- Graphics Multimedia and - Web Design (3.60%),
- Fashion and Apparel (3.42%),
- Beauty and Cosmetics (1.87%),
and
- Other (58.78%)
06
Shopify Conversion Rate
According to September 2022 data, the average conversion rate for Shopify stores is 1.4%.
Among the successful Shopify stores, the top 10% of businesses have an average conversion rate of 4.7%.
The top 20% of Shopify’s e-commerce stores have a conversion rate of more than 3.2%.
According to September 2022 data, the average conversion rate for Shopify stores is 1.4%.
Among the successful Shopify stores, the top 10% of businesses have an average conversion rate of 4.7%.
The top 20% of Shopify’s e-commerce stores have a conversion rate of more than 3.2%.
The bottom performing 20% of Shopify stores have a conversion rate near 0.4%.
On mobile, the average conversion rate for Shopify stores is 1.2%, even though the top 10% and 20% of Shopify stores have a mobile device conversion rate of 2.7% and 3.9%, respectively.
07
Global E-Commerce Statistics
E-commerce retail sales are expected to reach $6.51 trillion by 2023, with e-commerce websites making up 22.3% of total retail sales.
In 2021, retail e-commerce sales were equal to $5.2 trillion globally. By 2026, they are projected to reach $8.1 trillion.
China currently leads the global e-commerce market, accounting for 46.3% of all online retail sales, with total online sales just over the $2.8 trillion mark in the last year. It also has the world’s most digital customers (842.1 million as of December 2021).
E-commerce retail sales are expected to reach $6.51 trillion by 2023, with e-commerce websites making up 22.3% of total retail sales.
In 2021, retail e-commerce sales were equal to $5.2 trillion globally. By 2026, they are projected to reach $8.1 trillion.
China currently leads the global e-commerce market, accounting for 46.3% of all online retail sales, with total online sales just over the $2.8 trillion mark in the last year. It also has the world’s most digital customers (842.1 million as of December 2021).
After China and the U.S., the third-largest online market is the United Kingdom, making up 4.8% of retail e-commerce sales share, followed by Japan (3%) and South Korea (2.5%).
The U.S. e-commerce market was estimated at $905 billion in 2022. and is projected to reach more than $1,111 billion this year.
It is expected that 218.8 million U.S. buyers will shop online in 2023, with a projected population of around 334.2 million, that’s about 65% of the US population buying online.
It is estimated 81% of consumers conduct online research before buying online.
Mobile commerce volume is expected to reach $620.97 billion by the next year meaning that almost 50% of all e-commerce purchases will be made through mobile devices.
After China and the U.S., the third-largest online market is the United Kingdom, making up 4.8% of retail e-commerce sales share, followed by Japan (3%) and South Korea (2.5%).
The U.S. e-commerce market was estimated at $905 billion in 2022. and is projected to reach more than $1,111 billion this year.
It is expected that 218.8 million U.S. buyers will shop online in 2023, with a projected population of around 334.2 million, that’s about 65% of the US population buying online.
It is estimated 81% of consumers conduct online research before buying online.
Mobile commerce volume is expected to reach $620.97 billion by the next year meaning that almost 50% of all e-commerce purchases will be made through mobile devices.