SEO Statistics 2023

SEO Statistics 2023

Search Engine Optimization (SEO) is a critical aspect of online marketing. As more businesses move online, the competition for visibility on search engines has intensified. As a result, companies are investing more resources in optimizing their websites and content for search engines to attract more traffic and improve their online presence.

The team at Manaferra conducted a comprehensive research analysis to explore SEO statistics. This research aims to provide the latest reliable data on the topic. The research team analyzed a total of 100 Ahrefs websites, as well as an additional 100+ reports, surveys, and case studies. By examining this extensive body of data, the research team was able to gain a deep understanding of current trends and patterns in the SEO field.

It should be noted that all of the data used in this analysis was meticulously sourced and verified for reliability. The result is a robust and trustworthy compilation of SEO statistics to inform and guide currentand future website owners in this area.

Key Findings

Topics Covered

Why SEO?

SEO Industry

Challenges to SEO Success

Biggest Ranking Facors for SEO

SEO vs. Other Marketing Channels

SEO Career Insights


Why SEO?

0 b

is the number of internet users

0 %

of media planners use SEO optimization to promote their businesses

0 %

of online experiences begin with a search engine

SEO is essential for businesses because it helps them to reach a wider audience and increase their visibility online. With over 5.16 billion internet users, a solid online presence is crucial for businesses to stay competitive.

According to a survey, 36% of media planners use organic search, blogging, content marketing, and SEO optimization to promote their businesses. Among them, 45% claim it generates the highest ROI among all their channels.

In addition, the fact that 68% of online experiences begin with a search engine demonstrates the importance of having a strong presence in search engine results pages (SERPs).

43.4% of users use the internet to research products and brands, which has a considerable impact on SEO. To capitalize on this behavior, businesses must ensure their website and online presence are easily discoverable through search engines.

Everyone is investing in SEO

According to recent reports, 47% of marketers plan to invest more in SEO in 2023 than they did in 2022. Conversely, only 10% of marketers plan to invest less in SEO in 2023. These figures indicate that SEO is still a crucial investment for businesses that want to remain competitive in the online marketplace.

With most consumers beginning their purchase journey with a search engine, investing in SEO is a cost-effective way to attract and retain customers. As such, businesses should take heed of these statistics and consider increasing their investment in SEO to keep pace with the ever-evolving digital landscape.

Seo builds trust and credibility

SEO is a highly effective channel for establishing trust and making your content easily discoverable by your audience. By implementing SEO strategies effectively, you can create a trustworthy ecosystem that enhances the end user’s experience and fosters empathy.

73% of the time (up from 65% last year), users click on organic search results. This behavior strongly indicates that people trust the SEO channel and the results that appear on SERPs. When a webpage appears higher on a SERP, users are more likely to view it as a trustworthy source with relevant information.

Sites are 10x more likely to get clicked

0 %

is the CTR of the first-ranked result on Google

0 %

of all clicks go to the top 3 search results

0 %

choose to click on links appearing on the second page of search result

Data shows that the top-ranked result on Google’s organic search results receives an average click-through rate (CTR) of 27.6%. And the top 3 search results get 54.4% of all clicks. It is a significant advantage for websites that rank at the top of the SERP as it translates to more traffic, leads, and potential revenue. And only a few Google search users, precisely 0.63%, choose to click on links appearing on the second page of search results.

Importance of SEO in Marketing Plans in 2023

According to a survey, 56% of the respondents consider SEO “extremely important” in the upcoming year, especially as budgets are scrutinized and more work is requested. Such data suggests that these respondents see SEO as vital to their digital programs and are willing to invest resources.

34% of the respondents consider SEO “important,” indicating that they recognize the value of SEO as a channel but may not prioritize it as highly as the first group.

9% of the respondents indicated that their company stays the same about their digital programs in the upcoming year, including their SEO efforts.

Only 1% of the respondents reported that they are scaling back their SEO efforts, which could be due to various reasons, including a shift in focus to other marketing channels or a change in business priorities.

SEO Industry Worth

The SEO industry has experienced remarkable growth over the past few years, with businesses increasingly recognizing its importance in driving online visibility and customer acquisition. As per recent reports, the global SEO industry will reach $129.6 billion by 2030, growing at a CAGR of 8.4% from 2022 to 2030. This growth can result from the increasing demand for digital marketing services and the rising competition among businesses to improve their online presence.

The SEO market’s Compound Annual Growth Rates (CAGR) differ across various regions. According to estimates, China will grow at a CAGR of 7.6%, reaching a market size of $22 billion by 2030. Similarly, Japan and Canada will have a CAGR of 7.2% and 7%, respectively, from 2022 to 2030. Meanwhile, Germany’s SEO industry will have a lower CAGR of approximately 6.5%. Overall, these growth rates highlight the significant potential for the SEO industry in various regions globally.

Challenges To SEO Success

Despite the benefits of SEO, many businesses still struggle to succeed in their SEO efforts.

In a recent survey, participants identified a lack of resources, strategy issues, and scaling processes as the top three challenges hindering their SEO success over the last 12 months.

Other challenges include alignment with other departments, budget cuts, client relationship issues, etc.

Biggest Ranking Factors for SEO

0 %

of marketers believe content creation is the most crucial ranking factor for SEO

0 %

of marketers consider backlinking the most critical ranking factor for SEO

Content creation is vital to the success of a website’s SEO strategy. According to recent studies, 57% of marketers believe content creation is the most crucial ranking factor for SEO.

On the other hand, backlinks are an essential factor in determining a website’s authority and credibility in the eyes of search engines. 33% of marketers consider backlinking the most critical ranking factor for SEO.

The biggest shift in SEO over the next two years

Machine learning and AI

With 18.7% of the respondents choosing this option, it is clear that integrating machine learning and artificial intelligence (AI) into SEO is a significant trend in the industry. This trend will continue to grow in the coming years as more companies seek to improve their search engine rankings and provide better user experiences.

Machine learning algorithms can analyze large data sets and provide more personalized search results to users, making them an essential tool for SEO professionals.

Google updates

The second most popular choice among respondents (18.0%) was Google updates. Google regularly updates its search algorithms to provide better search results and improve the user experience.

These updates can significantly impact website rankings, and SEO professionals must stay up-to-date on the latest changes to ensure their strategies remain effective.

SEO vs. Other Marketing Channels

ROI, or return on investment, is a performance metric that businesses use to evaluate whether their investments are paying off. Determining whether an investment is worth the resources, time, and effort is essential.

The latest data shows that 49% of the respondents consider SEO the most effective digital marketing channel. Unsurprisingly, SEO helps businesses increase online visibility, attract visitors, and generate more leads.

Email marketing was the second most effective channel, with 24% of the votes.

Social media came in third place with 13%, followed by Google Ads and content marketing tied for fourth place with 4% each. Finally, 6% of the respondents chose other digital marketing channels not specified in the survey.

SEO Career Insights

Data shows that the most significant percentage of people working in SEO have been in the industry for 2-4 years, with 32.7% falling into this category.

The second largest share, 28.7%, has been in the industry for less than 2 years.

The category with the lowest percentage of people is 20+ years, with only 3.0% of individuals.

SEO industry salaries by country

According to a report, SEO professionals in Australia earn the highest average salary of $91,989; however, 46% have less than five years of experience, which suggests a high demand for qualified professionals in Australia.

In the US, 62% of SEO professionals have less than five years of experience. Still, their average salary is $78,431, indicating growth in the industry and businesses’ willingness to pay more for SEO talent.

The SEO industry is relatively new in Nigeria, Bangladesh, and Pakistan, and practitioners in these countries have just started, which reflects in their salaries.

In Spain, SEO practitioners have the lowest average salary of $45,236 per year.

Average SEO salaries by country


SEO remains a crucial factor for online success in 2023. With an estimated 0.63% of users never scrolling past the first page of search engine results, businesses and website owners must prioritize SEO to remain competitive and reach their target audience. By staying up-to-date with the latest SEO trends and best practices, companies can improve their search engine rankings, drive website traffic, and ultimately increase their revenue and success online.

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