Manaferra Shortlisted for Two European Search Awards
We are pleased to announce that Manaferra has been shortlisted for two awards from the European Search Awards in the categories Best Small SEO Agency & Best Use of Search – Third Sector. Awards from European Search Awards are known for being among the most prestigious Search Marketing awards on a European level. Application and evaluation criteria are incredibly rigorous, seeing as how it is judged by over 80 global industry experts.
As a local leader in SEO marketing, it’s no surprise that our agency, with quarters in Washington D.C., is the only regional agency to get shortlisted in the 2021 European Search Awards.
Our CEO & Co-Founder of Manaferra Faton Sopa commented on the nominations:
“We have been investing heavily into building an agency where the best people can come together and produce qualitative and measurable results for businesses around the world. Having our work recognized by well-known SEO leaders brings us closer to our mission of helping companies get more business from search.”
Faton Sopa, Co-Founder & CEO
We have continuously been delivering outstanding results to our clients, with most of them experiencing well above 100% growth in organic traffic & leads within the first six months of working together.
The collaboration between Manaferra and the University of the Potomac, which earned us the nomination in the Best Use of Search – Third Sector category, is impressive. In our years of working together, the University of Potomac has seen a 1,400% increase in its organic leads. This goes to show that, with a great balance between SEO, Content, and Link Building, as well as dedication from our team members, remarkable results are achievable.
Regarding the progress the University of the Potomac achieved, our Content Specialist, Arta Mekuli said:
“It’s really a product of combining great content and strategic link building, that aligned well with the searcher’s intent. We used our expertise in SEO to determine what works, what didn’t work, and what could work—with that, the UOTP grew exponentially in terms of organic traffic, and as a result, saw a huge increase in leads. Our team was always ready to meet our partnership with UOTP with new and exciting ideas.”
Arta Mekuli, Content Specialist
Manaferra’s steady year-over-year growth, department expansion, and loyalty to superior results is the reason that we are shortlisted for Best Small SEO Agency as well. Considering our growth in the past few years, Manaferra is a favorite as a finalist due to our untired work in increasing search presence across industries & especially Higher Ed., SaaS, and Publishing.
121 Digital Marketing Quotes Every Marketer Should Know
As digital marketers, we are always challenged with finding creative and productive ways to get results for our clients. It’s not easy, and it takes a lot of work to do it. We thought of making this list with 121 quotes (BTW. 101 is too cliche) to help you stay inspired on your awesome job. We are sure that you will find quotes that relate to you.
All quotes are tweetable, so we encourage you to share those that you like most with your friends.
7 Brilliant Tools Every Blogger Should Know About
Blogging ain’t easy. But it doesn’t have to be this hard either.
Over the years, blogging has evolved, and many new platforms and tools have been created. Most of the tools aren’t very useful, but a few are.
Here are the 7 tools that have helped make my blogging journey a bit easier and hopefully yours too:
1. Hemingway App
The tool examines your writing and highlights issues preventing your prose from achieving the bone-clean strength of Hemingway’s. As you make edits, the Readability score instantly lowers (a good thing), spurning you to achieve Papa-like perfection.
If you’re imagining Microsoft Word’s underwhelming grammar checker, don’t. Unlike the obsequious Clippy gesturing towards irrelevant tips, Hemingway Editor is focused and transparent.
It’s dead simple — and fun.
2. Answer The Public
Google Auto Suggest offers amazing insights on what & how users search for different terms. Tools like UberSuggest and KeywordTool automate the gathering of suggestions by appending every letter of the alphabet to a keyword you enter. This saves you a lot of time.
AnswerThePublic takes this one step further.
This tool will suggest questions people would ask on a different topic or keyword that you insert, which you can materialize in new keywords or – why not? – in new content ideas.
BuzzSumo is another tool that I love. It tracks content on all social networking sites and ranks them based on the number of shares on Facebook, Twitter, LinkedIn, Google+, and Pinterest. It monitors content by topic or user and then uses an advanced search engine to deliver very accurate results.
You can also search for the most shared content based on a URL, making it a great tool to dig up the most shared content by the top influencers in your industry or niche.
You don’t have to use any complicated design program (Photoshop?) or hire a professional graphic designer anymore to create stunning graphics for your article.
Canva allows you to create beautiful designs + documents easily. The coolest thing about it is that you can use most of the design elements in Canva for free, but even if you want to use one of their paid elements, it only costs you one dollar.
This blogging tool is critical for bloggers that create a large amount of content or for those who work in teams. Trello is essentially a project management tool focused on improving your workflow.
Something that bloggers aren’t aware of is that you can actually create a blogging editorial calendar in Trello. Here’s a template you can use to get started. Organization is key for bloggers, so Trello is definitely something worth adding to your list of blogging tools.
Picasio helps you create, publish & analyze interactive content such as quizzes and slides that you can embed on your site. Quizzes are great for traffic & lead generation, something every blogger dreams of.
All content created using Picasio is easily customizable and responsive for every device. Using built-in Analytics, you’ll be able to track how your content is performing.
Simply Measured has a handful of tools, and my favorite ones are their free tools.
Just put in your social media handle, and they will analyze your brand across Twitter, Facebook, Instagram, and more. This will allow you to understand your audience and learn more about them.
Even though blogging can be hard work, with all the tools (listed above + lots of others I haven’t mentioned) .. it doesn’t have to be THAT hard. In this article, I’ve listed the tools that I use personally, and I’ve seen some great results from them.
I’m curious to know what’s on your arsenal? Which tools do you use and why?
Mass 301 redirect using .htaccess or WordPress plugins
It comes a day when you start making changes to your website. These changes can be from a simple change in design to completely change the CMS that powers the site. Or maybe you are moving your site from an old domain to a new one. In this case, you want to make sure that the links you have worked hard to rank in Google don’t just disappear. You want to redirect them to the new ones. How? By using 301 redirect, of course!
There are three types of redirects. We want to make sure to use the right one, 301 redirect, which tells Google that this link has moved permanently. The other two types are 302 (found or moved temporarily) and Meta Refresh. More about redirection you can read at this awesome guide by Moz.
In this article, I’m going to write about two ways to mass 301 redirect links by using .htaccess and WordPress (because it’s too damn popular to ignore it).
Mass 301 redirect using .htaccess
Mass redirection in .htaccess it’s pretty easy, actually. All you need to do is open your .htaccess file in the root of your site and add these lines of code:
You can also 301 redirect an entire site with just one line of code:
Redirect 301 / http://www.new-site.com/
Mass 301 redirect using WordPress plugin
WordPress 301 Redirects is this awesome plugin that I use whenever I need to redirect links from my WordPress sites. After installing the plugin, all you have to do is start adding links you want to redirect from your site.
Whenever you change something in your link structure, it’s imperative to be careful of what will happen with the old links. You don’t want to see all SEO traffic going to 404 error pages (which eventually will follow with a drop in rankings). It’s also a bad experience for the visitors. So whenever you make these changes, you have to be sure that the old links are pointing to the new ones.
How to Speed Up Your WordPress Website
WordPress powers 41.5% of the web. We at Manaferra like to think of WordPress as one of the best things that ever happened to the web. Its simplicity and flexibility are the main reasons why WordPress is so popular nowadays.
WordPress it’s one of the most SEO-friendly Content Management Systems out there. But there is still some work to be done in some areas. Let’s take this case as an example:
You have this amazing, well-designed WordPress site with high-quality content and great user engagement, but while your website gets more visits day after day, a very common problem starts to appear, and that is “your page speed.” Judging it from a visitor’s perspective, that is irritating, and as a result, it sends your potential customers away from your site. Even SEO is affected by page speed.
Below, we present to you some tips on how to speed up your WordPress site.
First of all let’s see how fast is your site loading by using Pingdom.
The first thing that visitors notice when they come to your site is speed, and if your site is slow, they will go away. You may have the best website in the world, but if nobody sees it, what’s the point then. Google also is considering site speed as a ranking factor. Studies have shown that slower sites perform badly compared to the faster ones when it comes to buying stuff online or, putting it differently, e-commerce sites.
From the above screenshot, we can see that the load time is relativity good, but still, there is room for improvement. Let’s start with the basics.
WordPress plugins are wonderful, especially for us with limited coding skills (or not at all). One-click, and you’ll add almost any feature you want on your site. They also have a dark side. They make your site perform slower. If you go to Installed Plugins in WP Dashboard, I’m sure that you’ll find one or two active plugins that you don’t use. De-activate them and look for other plugins that you don’t need that much. Also, install P3 (Plugin Performance Profiler) and use it to see which are slowing down your site. After that, you can see what’s happening in the backside and try to find a solution to fix it.
Hosting is an essential part of your WordPress site. It’s a little bit tricky to find good hosts with affordable prices. However, it is important that the website’s speed can not be ignored. If you just have started your WP website, you might want to look at Bluehost, Dreamhost, or Hostgator. These hosting providers are a good solution if you have just started your website. Still, when its visits start to get significance increase, you might want to start thinking about switching to a VPS or Dedicated Servers like OVH, GoDaddy, HostNexus, GoDaddy, or others.
Another solution for WordPress hosting websites may also be WPEngine, a provider built and developed mostly for WP sites.
With caching, you’ll see dramatic improvements the moment you click the Save button. There are two popular caching plugins, WP Super Cache and W3 Total Cache. I prefer the second one. These plugins are amazing because they simplify the way WordPress works. After all, it makes it possible that the content you’re looking for to be served from the cache without being generated over and over again.
The picture below shows how installing and configuring W3 Total Cache helped our blog go down from 1.71s to only 964ms load time. Isn’t it great?
When you’re dealing with websites with many pictures, then image compression is a must. For WordPress, there is this amazing plugin called WP Smush.it which helps a lot. What this plugin does is that it automatically compresses every picture while you’re uploading them. You can also go back and compress (or “smush”) pictures that are already on the site, like logo or banners, to save in maximum.
Content Delivery Network
CDN stands for Content Delivery Network, and it’s a way of delivering your web objects like scripts, URLs, text and graphics from different locations across the globe. For example, when a visitor from Europe visits your blog, it will automatically look for the closest server that hosts these files to show you. This way, you’ll improve your site speed.
A faster website these days is a must. It’s not something you can ignore. Ignoring it will cause visitors to leave your website, bad user experience, dropping rankings in Google etc. Most of the tips in the article are simple and easy to execute; however, if you don’t understand or know how to do something, I would be happy to help you. If you have any other tip on improving WordPress speed, please share it with us through comments.
Are you now more familiar with speeding up your website speed? Share your challenges with the community using the below comments.